Sponsorship & Advertising

Image of the scoreboard and arena during a hockey game.

Sponsorships, donations, and advertising revenue all help the Oakville's Recreation and Culture department to deliver services and host special events for the community. Businesses, groups and individuals can provide support through the Community Partnerships Program and naming opportunities (special events or at Sixteen Mile Sports Complex). Advertising options include program guide advertising, arena boards and digital tv signs.

NEW! Sixteen Mile Sports Complex Scoreboard Advertising

Now you can advertise (static image or video) on the big screen at centre ice in Sixteen Mile Sports Complex's Olympic-sized ice pad during weekly programs and special events!


The Recreation and Culture department is pleased to offer CORE members special rates to advertise in the semi-annual program guide, and on arena boards and digital screens in our facilities. If you are a member of a non-profit, volunteer-based community organization, visit the CORE page for more information.

Click on the headings that follow and use the links provided for more information about advertising and sponsorship opportunities.

Community and Corporate Partnerships program

The Community and Corporate Partnerships program forms partnerships between the Town of Oakville's Recreation and Culture department and community businesses and organizations. Essential services are funded through the town; however, sponsorships, donations and advertising revenues make it possible for the town to expand its programs, services and initiatives while reducing the need for tax increases or additional user fees.

Projects and events

Local businesses, organizations, service clubs, community groups and individuals can provide support through cash contributions, in-kind services, joint promotions, and/or product donations. Below is a list of some of the initiatives that the town has provided thanks to generous support from the community:

Naming opportunities

Naming opportunities are available for the interior spaces at Sixteen Mile Sports Complex including ice surfaces, dressing rooms and multipurpose rooms.

Please email Janine Ivings at janine.ivings@oakville.ca or call 905-845-6601, ext. 3080, if you have any questions or to learn how you can get involved.

Advertising in our facilities (arena boards, screens and scoreboard)

The following advertising opportunities are available in town facilities:

NEW! Advertise on the scoreboard at Sixteen Mile Sports Complex

Sixteen Mile Sports Complex is Oakville’s state-of-the-art quad pad arena complex located in north Oakville. In 2015, a video scoreboard (90 inches tall by 96 inches wide) with high definition capabilities was installed to enhance the customer experience and increase the profile of the facility, which hosts numerous sporting events throughout the season.

Now you can advertise (static image or video) on the big screen at centre ice in the Olympic-size rink during weekly programs and special events, including hockey tournaments, Skate Canada Championships and Oakville Blades home games!

Weekly, monthly and annual rates are available for various plans including the Major Events Package or Oakville Recreational Hockey League Package. Open the Sixteen Mile Sports Complex Scoreboard advertising information booklet (PDF, 1.4 MB) for more information.

Please email Janine Ivings at janine.ivings@oakville.ca or call 905-845-6601, ext. 3080, if you have any questions or to learn how you can get involved.

Advertising in the Parks, Recreation and Culture program guide

The Recreation and Culture department accepts advertising submissions for the program guide twice per year: The Fall/Winter guide is made available to the public in July, and the Spring/Summer guide is published in January.

If you are you a CORE member wishing to advertise, or a not-for-profit organization and want more information about CORE, please visit the CORE page.

To be added to the contact list regarding advertising in the program guide, please email brochure@oakville.ca.

Please note: We have new size requirements. Please open the Brochure Advertising Sizes – Corporate PDF (19 kB) for examples.

Opportunities to advertise on the Parks, Recreation and Culture guide covers are also available. Download the Corporate Advertising Rate Sheet (PDF, 73 kB).

Advertising space is limited and submission before deadline date DOES NOT ensure ad placement. The Town of Oakville holds the right to judge acceptability of ad subject and quality. Advertising submissions will not be accepted until both payment and acceptable electronic artwork have been received. Advertising space cannot be reserved.

The town's Parks, Recreation and Culture guide continues to be one of Oakville's most sought-after guides for program information. Advertisements are placed in the easily located advertising section of the guide and will be posted online as an interactive PDF with a direct link to your website. You can showcase your ad in full colour for no extra cost!

Visit the Program Registration page to review the current Parks, Recreation and Culture guide.

For more information on brochure advertising, please contact Joanne Locker at 905-845-6601, ext. 3147 or brochure@oakville.ca.