Tuesday, April 4, 2017 - for immediate release

Oakville’s 2017 Citizen Survey shows overall satisfaction at 81 per cent

The results of the 2017 Citizen Survey are in! According to the results of the survey conducted by Pollara Strategic Insights, 81 per cent of residents are happy with their municipal government. The town conducts a survey every two years to track overall citizen satisfaction with town performance, identify emerging issues, and help set strategic priorities for the future.

“Feedback from our residents is our most valuable measure of success and we always welcome the opinions of our community,” Mayor Rob Burton said. “We’re encouraged by the positive results of this survey and will use this feedback to guide our efforts toward making Oakville an even more livable, thriving and vibrant town.”

During his presentation to Council, Craig Worden, executive vice-president of Public Affairs for Pollara Strategic Insights noted the town’s consistently high marks in overall satisfaction. “Oakville residents continue to express high satisfaction with their municipal government, the services it provides, and the town attributes that it manages.”

Residents were asked to rate specific town services as well as key attributes of the town. Overall satisfaction with key town attributes was 85 per cent, while overall satisfaction with town services was high at 89 per cent.

The highest levels of satisfaction with town attributes were feelings of belonging and safety (95 per cent), overall appearance of the community (88 per cent), and information provided to residents (84 per cent). The survey results also showed that 10 out of 12 services received satisfaction ratings over 80 per cent; with parks and green spaces (93 per cent), library services (88 per cent) and recreation fields and facilities (88 per cent) rounding out the top three. Satisfaction with winter road and sidewalk maintenance went up markedly this year to 81 per cent (from 74 per cent in the 2015).

To assist the town with prioritizing policies and plans, residents were asked to identify which priority they would like to see the town focus on the most. Residents indicated that the most important priorities are managing and controlling growth in Oakville (62 per cent) and the town’s natural environment (58 per cent). Ease of travelling and governing and managing the town both came in at third (45 per cent), followed by recreation and cultural programs (42 per cent) and economic growth (41 per cent).

When asked about the top issues facing the community today, residents identified urban sprawl and development, traffic and congestion and affordable housing as the top three. While affordable housing was significantly more important in 2017 than in previous years, the importance of taxes continued its steady decline.

Other survey highlights include that when it comes to interacting with the town, 85 per cent of residents expressed overall satisfaction with their customer service experience, remaining strong since 2015 and 2013 levels, up seven per cent from 2011. Eighty-seven per cent of residents also said that service was provided in a timely manner. Online communications also continues to grow in popularity among residents, with 73 per cent identifying oakville.ca as the preferred way of finding town information.

“Council will continue to focus on controlling growth, providing exceptional services and investing in high-quality infrastructure, all while giving residents the best value for their tax dollars,” said Mayor Burton. “The results of this survey show that residents and Council are on the same page in our efforts to make Oakville the most livable town in Canada.”

In January, Pollara Strategic Insights conducted a 20-minute phone survey, where a random sample of 805 residents were asked for their feedback and opinions about their community. In addition to the phone survey, 400 online surveys were completed, and 28 ideas were generated on the town’s Idea Forum on oakville.ca. This is the eighth citizen survey conducted by Oakville.

Current and past survey results are available on the Citizen Surveys page.


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