Event Sponsorship and Partnerships
Find out how you can increase your brand presence by sponsoring town-run events.
Vendor, sponsorship and performer opportunities
The Town invites vendors, sponsors, and performers to be part of our signature community events, including Canada Day, the Santa Claus Parade, and Movies in the Park, as well as other community celebrations throughout the year.
These events bring thousands of residents and visitors together and play an important role in creating vibrant, memorable experiences across the community.
Whether you’re looking to showcase your business, support community programming, or share your talent, this is a great opportunity to get involved. Find information about:
Food vendors
Apply to participate as a food vendor at Town of Oakville events.
Food vendors are selected to support a diverse, high-quality, and family-friendly culinary experience and must meet all health, safety, and operational requirements.
Oakville’s annual Canada Day celebration returns on Wednesday, July 1, 2026 at Bronte Heritage Waterfront Park featuring live entertainment, family activities, and a vibrant food vendor marketplace. Local food vendors are invited to participate and help us offer an exceptional culinary experience to our community.
Vendor eligibility and expectations
To ensure a safe, inclusive, and environmentally responsible event, participating vendors must:
- Provide kid-friendly, affordable, and healthy meal options
- Prioritize locally sourced and seasonal ingredients
- Use compostable packaging and service ware accepted within Halton Region’s Blue Box and Green Cart programs
- Avoid single-use condiments
- Be fully self-sufficient – no electrical, water, or waste amenities are provided onsite
- Comply with Halton Region’s Guidelines for Waste Diversion Services at Community Events, including requirements related to acceptable packaging, waste sorting, and contamination prevention
Fees
Food vendor fees for Canada Day 2026:
- $617.52 (for six hours)
A $619.85 waste or damage fine may apply if garbage is left behind or damage occurs.
Space allocation
- One 40 foot by 10 foot space per vendor
- No onsite access to electricity, water, grease disposal, or grey water dumping
- All operational needs (generators, hand-washing stations, etc.) must be self-contained within your unit
Required documentation
Vendors must provide the following prior to approval:
- Valid Town of Oakville Business Licence
- Food Vendor Health Permit from Halton Region
- Commercial General Liability Insurance ($5 million, naming the Town of Oakville as additional insured)
Key dates
- Application deadline: May 30, 2026
- Vendor arrival (timed entry): Vendors will be assigned a scheduled arrival time and must arrive as directed by event staff, beginning at 2 p.m. on July 1. All vendors must be onsite by 3 p.m.
- Vendor departure: Vendors must remain onsite until approximately 11 p.m., as directed by event staff
How to apply
Submit the Food Vendor Application Form by May 30, 2026.
Approved vendors will be contacted after the application deadline.
Community booths and marketplace
Apply to participate as a community booth at Town of Oakville events.
The Town prioritizes participation from local non-profit and community organizations that provide interactive, staffed, and family-friendly experiences supporting connection and engagement.
Community booth opportunities are intended primarily for:
- Local non-profit and community organizations
- Cultural, recreational, and educational programming
- Interactive activities (e.g., arts and crafts, try-it sports)
Participation is typically offered as an in-kind partnership. Fees are charged, and no honoraria are provided.
Community groups are invited to host free, interactive activities as part of the Canada Day celebration on Wednesday, July 1, 2026 at Bronte Heritage Waterfront Park.
Participation details
- Space: Approximately 10 foot by 10 foot booth
- Program requirement: Free, community-focused activity
- Cost: No fee (in-kind participation)
- Groups must provide their own tents, tables, chairs, and materials. Access to power is not available.
All activities must align with the Town’s mission, vision, and policies, including applicable by-laws and the RZone Procedure. Participation is subject to availability and approval at the discretion of Town staff, based on overall event fit and program requirements.
Event timing
- Event hours: 4 to 10 p.m.
- Booth programming: 4 to 9 p.m. (booths are expected to be active during this time)
- Load-in: Approximately 2 to 3 p.m.
- Load-out: Approximately 9 p.m., as directed by staff
How to apply
Submit the Community Booth Application Form by May 30, 2026.
Successful applicants will be contacted after the application deadline.
Limited opportunities are available for community groups to participate in pre-show programming at Movies in the Park events, held on select weekday evenings in August at Town parks.
- Activation window: Approximately 6 to 8:30 p.m.
- Activities should be family-friendly and drop-in
- Set-ups must be lightweight and fully self-contained
- Food sales: Not permitted on site
Opportunities are curated based on event fit and space availability.
How to apply
Submit a Community Activation Expression of Interest Form. Application form available soon.
Performers and entertainers
Submit your information to be considered for performance opportunities at Town of Oakville events, including Canada Day, facility openings and civic celebrations, and other community events throughout the year.
We welcome submissions from musicians and bands, cultural performers and dance groups, family and children’s entertainers, roving and interactive performers, as well as theatre, spoken word, and multidisciplinary artists.
Most opportunities are community-based and may be offered as in-kind participation or with a modest honorarium, depending on the event and available budget.
How to apply
Submit a Performer Expression of Interest Form.
Submissions are accepted on an ongoing basis and reviewed as opportunities arise. Due to the volume of submissions, only selected performers will be contacted.
Santa Claus Parade
Applications for parade participants (including walking groups, floats, and bands) will open in summer 2026.
Sponsorship opportunities
To enhance our current programs and services, the Town of Oakville offers a variety of sponsorship options to help businesses maximize visibility and impact in the community. Review the Events Sponsorship Opportunities brochure (pdf) or continue reading for details.
Looking for something more unique? The Town's Special Events team can create customized alternatives from giveaways to volunteer sponsorships that align with your business objectives. Contact us at events@oakville.ca to explore the possibilities.
About our audience
Our Canada Day event attracts a diverse, engaged audience representing a broad range of backgrounds and experiences. This year’s anticipated attendance is 25,000+ visitors. They are actively seeking family-friendly, convenient, and innovative programs and services. In a survey of past attendees, 50% were married or common-law and 40% had children. Custom sponsorship titles are available.
Canada Day Presenting Sponsor – $10,000
One opportunity is available in this exclusive category. Benefits include:
- company name recognition on marketing materials (logo), including “presented by” with logo on print and digital marketing collateral
- logo on mobile signs (outdoor advertising)
- stage signage, other onsite signage to include logo (maps, performance schedules, etc.)
- community booth/display area for community outreach onsite at event (must offer an engaging recreational or cultural activity)
- “presented by” in the news release
- social media mention
- indoor facility posters
- digital signboard exposure on over 20 screens in Town facilities (four months)
- Recreation and Culture e-newsletter mention
- company recognition on oakville.ca event webpage
- cross-promotional opportunity – Town will provide you with a copy of the Town’s logo for use in your company newsletter, website and on promotional materials
Canada Day Community Champion – $5,000
Benefits include:
- company name recognition on marketing materials (logo)
- onsite signage to include logo (maps, performance schedules, etc.)
- community booth/display area for community outreach onsite at event (must offer an engaging recreational or cultural activity)
- social media mention
- indoor facility posters
- digital signboard exposure on over 20 screens in Town facilities (three months)
- Recreation and Culture e-newsletter mention
- company recognition on oakville.ca event webpage
- cross-promotional opportunity – Town will provide you with a copy of the Town’s logo for use in your company newsletter, website and on promotional materials
Canada Day Contributing Sponsor – $3,000
Benefits include:
- company name recognition on marketing materials (logo)
- onsite signage to include logo (maps, performance schedules, etc.)
- community booth/display area for community outreach onsite at event (must offer an engaging recreational or cultural activity)
- digital signboard exposure on over 20 screens in Town facilities (two months)
- Recreation and Culture e-newsletter mention
- company recognition on oakville.ca event webpage
- cross-promotional opportunity – Town will provide you with a copy of the Town’s logo for use in your company newsletter, website and on promotional materials
Canada Day Community Supporter – $1,000
Benefits include:
- company name recognition on marketing materials (text)
- company recognition on oakville.ca event webpage
- cross-promotional opportunity – Town will provide you with a copy of the Town’s logo for use in your company newsletter, website and on promotional materials
Participation guidelines
To ensure Town events remain inclusive, welcoming, and community-focused, the following guidelines apply:
- Participation is intended for community engagement and event enhancement only; commercial sales or fundraising are not permitted unless expressly approved by the Town
- Political campaigning, advocacy, or endorsement is not permitted
- Religious organizations are welcome; however, activities must be inclusive in nature and not promote or advance specific religious beliefs
- Messaging, displays, and materials must align with the spirit of a municipal, non-partisan event
- Participants are expected to conduct themselves in a respectful and inclusive manner, in keeping with Town standards and applicable policies
- All activities must comply with applicable municipal by-laws, safety requirements, and event guidelines
- The Town reserves the right to review and approve all applications, materials, and on-site activities, and to request modifications where necessary
- In support of the Town’s environmental goals, participants are encouraged to minimize waste; distribution of paper materials (e.g., flyers, handouts) is discouraged